A Symphony of Self-Care: Navigating the Maze of Motherhood and Marketing

In a quiet town nestled between Corporatevillia and Mother’s Haven, there lived a woman with a twinkle in her eye and an abundance of humour in her heart. She had spent over a decade mastering the art of marketing campaigns, but her most extraordinary campaign was about to unfold in the form of a unique blessing – twins.

Chapter 1: The Melody of Long-Awaited Blessings

Her journey into motherhood was a song of perseverance and prayers. After a long wait, a series of prayers, and facing the struggles of a difficult twin pregnancy, the news of twins was like a melody of joy that filled her home. The friends and family showered her with congratulation messages, not knowing the symphony of emotions that echoed in her heart.

Chapter 2: Double Joy, Double Challenges

The twins, born after much anticipation, brought with them not just double joy but also a fair share of challenges. Nights became a lullaby of soothing coos and gentle cries, and days transformed into a whirlwind of feeding, diaper changes, and moments of quiet contemplation.

In the small town, she found herself juggling not only the demands of two tiny souls but also the echoes of societal expectations. With a touch of sarcasm, she’d say, “Who knew raising twins was similar to conducting a grand orchestra? Except there’s blank sheet to compose and every day is a new composition.”

Chapter 3: The Guilt Tatkaar

Guilt, like a silent partner, joined her in the dance of motherhood. Guilt for taking a moment for herself, guilt for not capturing every milestone on camera, and guilt for occasionally dreaming of uninterrupted sleep. In the quiet town, she faced the unspoken judgments with a smile. “Because, you know, mothers are expected to be both omnipresent and eternally cheerful. I’m just embracing the chaos,” she’d say with her mischievous sparkling eyes.

Chapter 4: The Return to the Dance Floor

As the twins reached the tender age of five months, she found herself at a crossroads – the decision to return to the marketing kingdom. She was breathing the fear of missing the cocoon of her home and stepping back into the familiar rhythm of her marketing career.

With a hint of humour, she reflected on the expectations placed upon her by ‘society’. “It’s as if they expect me to have earned a degree in parenting during my leave,” she’d say, playfully shaking her head.

Chapter 5: The Dance of Self-Care

In the midst of the chaos, she discovered the calming dance of self-care. A stolen moment with a good book, a quiet cup of tea in the balcony, or a nap became her secret rituals. She realized that self-care wasn’t just a luxury but a necessity, a way to recharge her spirit and gracefully navigate the unpredictable dance of motherhood with twins.

The humour in her tone became her armour, shielding her from guilt and societal judgments. “Because, you know, mothers are expected to be both superheroes and serene beings. I’m just choosing the latter,” she’d say with a giggle.

Conclusion: Her Symphony Continues

Her journey through the small town became a symphony of celebration over societal norms. With a sprinkle of humour, a dash of sarcasm, loads of guilt and the fear of losing the important moments of her life, she rewrote the narrative of an unapologetic working mother.


P.S. This blog is published on my LinkedIn newsletter too.

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vaidehi singh sharma

Vaidehi aka Marketing Singh is the passionate and seasoned marketing leader with almost two decades of experience across B2B, B2G, and consumer tech. She has led 5+ brand relaunches, launched 100+ GTM programs, and driven 2× revenue growth for mid-sized enterprises. She has mentored 500+ marketing professionals and early-stage teams.

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